Profile
Marketing operations professional with 6+ years across performance marketing, revenue ops, and martech. At Coverflex, a benefits platform operating across three European markets, I build AI agents, automation workflows, and CRM infrastructure that make the GTM machine run. My background in performance marketing gave me a data-first instinct; what I've been doing since is applying it to systems. When I hit something I don't know, I figure it out, building things to work today and scale tomorrow.
Work Experience
Coverflex
Jan 2025 – Present
Growth Operations Specialist
- Work across the HubSpot CRM for three country pipelines (PT, ES, IT) — lifecycle stage tracking, calculated properties, lead scoring logic, and data hygiene — making sure the foundation the rest of the team works from is clean and reliable.
- Design and deploy AI agents across different parts of the GTM process: email agents, inbound and outbound voice agents (ElevenLabs), post-call summaries and automated follow-up email generation, and sentiment analysis for lead categorisation — building in n8n and integrating with HubSpot and other tools in the stack.
- Build reporting and operational dashboards for each project I work on, shared actively with the team so anyone can access the data they need without depending on a technical resource — from SDR activity tracking in HubSpot to custom interfaces built in Lovable and Supabase.
- Use Clay for lead enrichment workflows, pulling from multiple data sources to feed qualified leads into the pipeline, with web scraping via Apify and Octoparse when needed.
- Work across APIs, webhooks, and database design (Supabase / PostgreSQL) to build integrations and internal tooling that connect parts of the stack that don't talk to each other natively.
- Partner with Sales, BDRs, Demand Gen, and Sales Ops on lead handoff quality, pipeline reporting, and data integrity across three markets.
Gerodigital
Sept 2021 – Jun 2024
Performance Marketing Team Lead
- Led a team delivering lead generation campaigns across a portfolio of 25+ clients, consistently hitting monthly pipeline targets within budget and timeline.
- Built task management and documentation processes from scratch, creating workflows that scaled as the team grew.
- Translated technical campaign requirements into clear stakeholder communication across internal teams, external partners, and clients.
- Mentored and onboarded marketing managers at different experience levels, building a culture of accountability and shared ownership.
Gerodigital
Jan 2019 – Sept 2021
Performance Marketing Manager
- Managed paid media campaigns across channels: planning, daily monitoring, budget allocation, and ROI optimisation across a multi-client portfolio.